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Base of Pyramid (BoP)


What We Do

Base of Pyramid: The Bottom 2 segments

Overview of Base of Pyramid (BoP)

The Base of the Pyramid (BoP) refers to the largest and also the poorest population worldwide—over 4 billion people living on less than $10 a day. In addition, they carry the burden of a “poverty penalty” and are often forced to pay more for lower quality basic goods and services due to market inefficiencies in production and distribution.

Efforts have been made to better incorporate the BoP into the global marketplace to the benefit of all involved. For the past decade, there has been substantial growth in BoP ventures, provision of quality services to the poor, as well as investor interest in the market. But there have been significant hurdles as well, affecting venture sustainability, scalability and success. To date, the BoP is still a dysfunctional marketplace without efficient infrastructure and capacity to absorb investment. Even the “best practice” models are limited, often working in industrial silos or only operating in a specific geographic region.

Despite these challenges, the BoP represents a $5 trillion dollar opportunity. Tapping its markets would mean improving the quality of life for those most in need by empowering 4 billion economically active consumers, producers, employees, and entrepreneurs. That is the objective of BoP Hub.


BoP Hub’s strategy is to aggregate and scale up the best models across sectors and industries, negotiating collaborative, interwoven approaches and cutting wastage in the supply chain. With this approach, BoP Hub seeks to optimize efficiency and extract hidden value by reducing costs and offering better solutions. BoP Hub’s value proposition is to make products and services for BoP markets “cheaper, faster, easier and better,” improving lives and empowering 4 billion consumers, producers, employees, and entrepreneurs at the base of the pyramid.


In August 2014, BoP Hub fulfilled its Clinton Global Initiative Commitment to host the inaugural BoP World Convention & Expo, convening leaders and social entrepreneurs from every sector to advance business solutions to end global poverty. Themed “A Brave New Marketplace: Unleashing Opportunities at the Base of the Pyramid”, the event was a unique forum to encourage key stakeholders from multiple sectors and industries to share knowledge, address challenges, and explore partnerships to foster sustainable and affordable solutions that could impact millions of lives. In conjunction, the expo offered corporate participants a platform that provided holistic solutions, products, and services for the consumers and entrepreneurs at the base of the pyramid.

A Singapore-based business accelerator platform, our mission is to create an efficient marketplace for communities at the base of the pyramid by supporting entrepreneurship, connecting partners and sharing resources.


+65 6352-8921


our address

26 Ubi Road 4, #03-00
SDG Centre
Singapore 408613