By creating opportunities at the base of the pyramid, we help those affected to find meaningful work, put their children through school and create employment for others like themselves. This creates a positive cycle and impact where it matters the most. We can radically improve the lives of billions of people, and help bring into being a more stable, less dangerous world.

Achieving this goal does not require spearheading social initiatives for charitable purposes. We need only act in our own interest as a business, for there are enormous holistic benefits to be gained by entering developing BOP markets.